#JadiBaruLagi

Car Free Day (CFD) has long been a tradition for Jakarta residents to exercise and enjoy their weekends. However, this time, the atmosphere at CFD was different. Visitors enthusiastically participated in a flag-raising ceremony and sang national songs created through an epic collaboration between Le Minerale, an authentic Indonesian product, and the nation's finest talents.

JAKARTA, August 18, 2024 – Car Free Day (CFD) has been a staple for Jakartans to engage in physical activities and unwind during weekends. But this time, CFD was imbued with a patriotic spirit. Visitors eagerly joined a flag-raising ceremony and sang national songs, the result of a remarkable collaboration between Le Minerale, a proud Indonesian brand, and the nation’s talented individuals.

To commemorate Indonesia's 79th Independence Day, Le Minerale not only ignited the spirit of nationalism but also showcased its commitment as a true Indonesian brand. The national songs "Bagimu Negeri" and "Tanah Airku," rearranged by Eka Gustiwana and performed by young talents such as Putri Ariani, Fabio Asher, Najla Alala, Nicholas Benito Nicky XOIX, and Saykoji, symbolized Le Minerale's love for the country and its dedication to making a positive impact.

The songs were performed at Bundaran HI on August 18, 2024, drawing the attention of people from all walks of life enjoying CFD activities. The atmosphere grew even livelier with live performances by Fabio Asher, Mischka Aoki, Devon Kei Enzo, and Abang None Jakarta, inviting the public to sing along. From military personnel (TNI), police officers (Polri), public order officers (Satpol PP), to street vendors, everyone united in heartfelt renditions of the national songs.

These songs were more than just music; they conveyed a strong message from Le Minerale to inspire and support Indonesian youth to continue creating and bringing pride to the nation. The video ends with Le Minerale proudly declaring, “Truly Indonesian, for the Good of Indonesia.”

Putri Ariani, who participated in the project, expressed her pride on social media:
“Finally, the amazing collaboration video from Le Minerale with inspiring national figures is out! Let’s always support the achievements of our nation’s children with Le Minerale, proudly Indonesian for the pride of Indonesia.”

Mischka and Devon, international Math and Science Olympiad champions, also shared their appreciation:
“Proud to be part of this incredible collaboration! Le Minerale, a genuinely Indonesian product, always gives its best for the nation.”

Indonesian athlete Witan Sulaeman echoed the sentiment:
“The result is amazing! Le Minerale, a high-quality Indonesian product, is truly outstanding.”

The public’s enthusiasm was palpable as the songs played and everyone joined in singing.
“It’s so cool to see national songs covered like this. Proud of Le Minerale and its undeniable Indonesian identity,” said Astari, a CFD visitor.

Adding to the excitement, Fabio Asher and other stars distributed free Le Minerale drinks to CFD visitors, fostering a sense of unity and shared joy.

This activity is part of a series of National Month events running throughout August. Commissioner Bayu, Head of Menteng Police, remarked that the weekly flag-raising ceremonies at CFD aim to instill a sense of nationalism and honor the sacrifices of the nation’s heroes among the younger generation.

Chef Syarifudin from Hotel Indonesia Kempinski, who participated in the ceremony, expressed hope that this event could become an annual tradition:
“This is a moment that unites us all as a nation,” he said.

Even online motorcycle taxi driver Rio felt proud to take part in the ceremony:
“I’m so happy to sing national songs in a place like this. I hope Indonesia keeps progressing and growing stronger,” he concluded.

Le Minerale, as an authentic Indonesian product, remains committed to supporting the achievements of the nation’s youth and contributing its best for Indonesia, bringing pride to the country with every step it takes.

Since launching the National Circular Economy Movement in 2021, Le Minerale has continued to carry out its commitment to driving recycling efforts, as part of efforts to reduce national waste generation. This time, Le Minerale collaborated with one of the local and environmentally friendly shoe brands, Pijakbumi, to introduce and educate the public about the potential for transforming the remaining consumption of PET bottles into new items that are fashionable but still carry sustainable value. This educational campaign was exhibited at Brightspot Market 2023 which will return to Plaza Senayan, Jakarta on 28 September – 1 October and 6 – 8 October 2023.

Since launching the National Circular Economy Movement in 2021, Le Minerale has continued to carry out its commitment to driving recycling efforts, as part of efforts to reduce national waste generation. This time, Le Minerale collaborated with one of the local and environmentally friendly shoe brands, Pijakbumi, to introduce and educate the public about the potential for transforming the remaining consumption of PET bottles into new items that are fashionable but still carry sustainable value. This educational campaign was exhibited at Brightspot Market 2023 which will return to Plaza Senayan, Jakarta on 28 September – 1 October and 6 – 8 October 2023.

This collaboration between Le Minerale and Pijakbumi is a form of alignment of vision to respond to environmental problems in Indonesia. This is also in line with the campaign #JadiBaruLagi which is being promoted by Le Minerale as an educational effort for the community, including young people, to also be able to play an active role in reducing national waste, starting from small steps in sorting waste from the house, so that plastic waste, especially PET can be processed creatively and become new items again. It doesn't stop there, the Le Minerale #JadiBaruLagi Campaign also aims to ensure that the circular economy continues.

“Waste management is a shared responsibility. Le Minerale as a manufacturer of bottled drinking water is fully aware of its obligation to manage any waste produced. We have tried to fulfill this obligation by improving the capacity of plastic waste collection and management facilities, as well as educating the public about the importance of sorting waste for recycling. At the same time, we see an opportunity to further process the recycled plastic into new goods with no less good functional and selling value. "For this reason, we actively collaborate with the right partners, such as Pijakbumi, to produce creative, functional and environmentally friendly works as a form of upcycling business, which of course strengthens our role in the overall waste management cycle to contribute to the circular economy," said Irene Atmadja, Sustainability Manager of Le Minerale.

“From its inception, Pijakbumi has focused on how we can produce shoes with environmentally friendly materials. Not only that, we also have a campaign, namely #SmallStepsMatter, where we voice the importance of making small decisions that are ethical and prioritize the environment in every step we take. From this spirit, we continued walking until we met partners who had the same spirit, one of which was Le Minerale. This collaboration is only the beginning of the partnership that we will carry out in the future, which will certainly increasingly show that the use of recycled and environmentally friendly materials in everyday fashion can create new products that are equally functional and aesthetic ," said Rowland Asfales as Founder and CEO of Pijakbumi.

In this collaboration, Pijakbumi x Le Minerale presented an activation booth with a variety of interesting activities, such as creating shoes using recycled PET materials and collaborative art Kevinswork illustrations with Brightspot visitors. Every visitor can stop by the booth and take part in the workshop and see the work of illustrator Kevinswork who will present his work for the Le Minerale and Pijakbumi collaboration. In the future, Le Minerale and Pijakbumi plan to launch shoe products made from recycled PET (Recyled PET / R-PET) which are also equipped with attractive illustrations from Kevinswork.

Prior to Pijakbumi, Le Minerale also collaborated with a number of local brands to realize more environmentally friendly company business practices, such as with Cosmonauts and Aerostreet to use R-PET in their fashion products as a form of sustainability action. "This collaboration with Pijakbumi is our third collaboration with brands that have a high passion for providing education to the public, especially young people, about the application of sustainability values in everyday life. In the future, Le Minerale collaborations will certainly not only be limited to fashion brands. We are open to collaborating with other categories. All of these efforts are nothing more than to show and educate the public that PET plastic waste is valuable waste and has high value in the recycling industry. "In this way, we hope that people will be wise in managing their PET plastic waste," said Irene.

Apart from brand collaborations, to make the National Circular Economy Movement (GESN) a success, Le Minerale has also collaborated with the Ministry of Environment and Forestry (KLHK), the Indonesian Plastic Recycling Association (ADUPI), and various other partners who focus on collection and management. rubbish.

"We are very pleased to report that thanks to the collaboration with many parties, during 2022, the increase or growth collection achieved by GESN was 101% compared to 2021. Meanwhile, until 2023, GESN managed to achieve at least 859 tons collection every month. We target that the results of the collection will continue to increase every year for further processing. At the same time, we will continue to strive to bring more brands into the fold